Chapter 1: | Introduction |
Book Data
Title | Processing Web Ads: The Effects of Animation and Arousing Content |
Author | Yongkuk Chung |
Publisher | Cambria Press |
Book ISBN | 9781934043240 |
Pages | 132 |
Publication Date | May 08, 2007 |
LCCN Link | http://lccn.loc.gov/2007013385 |
LOC Subject Areas | Internet advertising. Internet marketing. World Wide Web. Brand name products. |