Reviews

"This study is particularly notable in its application of some of these theoretical concepts to real-world problems as well as in the conclusions which have been drawn by the author about the nature of this new medium...This book should be valuable to read since it is one of the first academic attempts to shed light on how network structures influence the behaviors of individuals on the Internet." - John D. Leckenby, Professor and Everett D. Collier Centennial Chair in Communication, The University of Texas at Austin

"Valuable...one of the first academic attempts to shed light on how network structures influence the behaviors of individuals on the Internet." - Prof. John Leckenby, UT Austin