Value Congruence and Trust Online: Their Impact on Privacy and Price Premiums
Powered By Xquantum

Value Congruence and Trust Online: Their Impact on Privacy and Pr ...

Chapter 1:  Introduction
Read
image Next

Reviews

“ … provides new insights for how businesses can prosper in the internet age, and provides some much needed perspective for corporate marketing strategies.” – Robert D. St.Louis, Chair, Department of Information Systems, Arizona State University