Cross-Cultural Communication: Concepts, Cases and Challenges By ...

America, the word is often taken literally to mean a hurricane. Clearly, words should be chosen with the audience in mind.

Conclusions

Succeeding in the global marketplace is an excellent way of expanding the capacity for businesses to grow. Several communication challenges should be expected when conducting business on the international level. Clearly, competent intercultural communication will be necessary in these global situations.

Cultural background plays a major role when communicating with international colleagues and with culturally diverse individuals in the United States. Cultural values influence how the world is viewed, and how communication occurs with others.

It is important that organizations strive to create a multicultural environment that values and preserves diversity. In addition, recognizing the cultural patterns of the world is a positive step in understanding the global marketplace. Employees must be prepared and trained to cope with cultural differences. Ultimately, cultural differences will be bridged through sensitiveness, flexibility, and awareness.

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