| Chapter 1: | ADM, A Tomato Named Local Lucy, and Small Farms: The Ecology and Reemergence of Farmers’ Markets |
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So, for ADM, many of the farm fields it refers to are likely to be in developing countries, and the improved agricultural efficiency will come from land values and labor costs that are substantially lower than in the United States, Canada, or the European Union, and from an environmental and labor-regulatory atmosphere that is conducive to corporate profitability. ADM’s linking of this process with “nature” also appropriates the basis of sustainable and biological agriculture systems and their association with natural systems.
In contrast, Ecotrust, an environmental nongovernment organization, approached this issue using tomatoes as a metaphor for the food system. Start a Revolution With a Tomato (Ecotrust, 2003) was produced as a tabloid and distributed regionally as a newspaper insert (see Figure 1.1).
The sidebar on the cover reads, in part:
Figure 1.1. A tale of two tomatoes.
Note. Reprinted by permission of Ecotrust.