Farmers' Markets: Success, Failure, and Management Ecology
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Farmers' Markets: Success, Failure, and Management Ecology By Gar ...

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Market Manager Turnover

111

Resources, Success, and Failure

112

Revenue Resources

112

Haves and Have-Nots

112

Management and Labor Resources

115

A Few Insights Into Markets That Close

118

Five Factors Associated With Farmers’ Markets That Fail

119

Additional Concerns Related to Market Failure

122

Years of Managerial Experience and Age of Market

123

Effort Thresholds for Volunteer Managers

123

Small Market Management Structure

125

Manager Perspectives on Markets That Fail

126

Areas of Risk

131

Chapter 6: It’s Harder Than It Looks: The Agro-Social-Economic-RegulatoryEcology of Oregon’s Farmers’ Markets

133

Ecological Influences and Farmers’ Markets

134

Characteristics of Good Farmers’ Markets

136

The External Environment: Global, National, and Local

39

Atmosphere: You Start With a Parking Lot

143

Regulations

146

Product: Farms and Food

147

Community: More Than Customers

152

Integration of the Market Model

156

November Vignette

159

Chapter 7: Concluding Observations and Recommendations

169

A Broad Discussion of This Research

169

Intriguing Themes

170

The View in a Political Ecology Framework

173