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Copyright 2008 Amy Carson Sauers
All rights reserved
Printed in the United States of America
Sauers, Amy Carson.
Effective customer relationship management : how emotion drives sustainable success / Amy Carson Sauers.
p. cm.
Includes bibliographical references and index.
ISBN 978-1-60497-514-7 (alk. paper)
1.Relationship marketing.
2.Customer relations. I. Title.
HF5415.55.S28 2008
658.8’12—dc22
All rights reserved
Printed in the United States of America
No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to: permissions@cambriapress.com, or mailed to: Cambria Press20 Northpointe Parkway, Suite 188Amherst, NY 14228
Library of Congress Cataloging-in-Publication DataSauers, Amy Carson.
Effective customer relationship management : how emotion drives sustainable success / Amy Carson Sauers.
p. cm.
Includes bibliographical references and index.
ISBN 978-1-60497-514-7 (alk. paper)
1.Relationship marketing.
2.Customer relations. I. Title.
HF5415.55.S28 2008
658.8’12—dc22
2008014593