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Library of Congress Cataloging-in-Publication DataSauers, Amy Carson.
Effective customer relationship management : how emotion drives sustainable success / Amy Carson Sauers.
p. cm.
Includes bibliographical references and index.
ISBN 978-1-60497-514-7 (alk. paper)
1.Relationship marketing.
2.Customer relations. I. Title.
HF5415.55.S28 2008
658.8’12—dc22
2008014593