|
|
Table of Contents
|
List of Figures |
|
List of Tables |
|
Preface |
|
Executive Summary |
|
Acknowledgments |
|
Introduction to Customer Relationship Study |
|
Statement of the Problem |
|
Purpose |
|
Significance of the Study |
|
Research Question and Hypotheses |
|
Chapter 1: Background and Theory |
|
Literature Review |
|
Customer Relationship Stages |
|
Relationship Marketing Stages |
|
Awareness Leads to Exploration |
|
Exploration Leads to Growth |
|
Growth Leads to Commitment |
|
Relationships Among Awareness, Prosocial, and Reptilian Emotion |
|
Emotion |
|
Awareness-Emotion Link |