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Figure 1. Hypothesized relationships.
In order to explore this interest, six propositions regarding the dependent variables are included for further investigation.
P1: As stages progress, prosocial emotion increases.
P2: Reptilian emotion will increase for the awareness and growth stages.
P3: As stages progress, individualistic emotion decreases.
P4: As stages progress, trust increases.
P5: Satisfaction peaks in the growth stage.
P6: As stages progress, purchases increase.