Effective Customer Relationship Management: How Emotion Drives Sustainable Success
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Relationship Between Exploration and Individualistic Emotion

27

Relationships Among Growth, Prosocial, and Reptilian Emotion

29

Relationship Among Commitment, Prosocial, and Reptilian Emotion

30

Relationship Between Growth and Trust

31

Relationship Between Trust and Commitment

31

Relationships Among Growth, Satisfaction, and Commitment

32

Relationship Between Commitment and Purchases

32

Conclusion

34

Defining Key Terms

35

Chapter 2: Methodology

15

Hypotheses

37

Population and Sampling

39

Population

39

Power

39

Sample

40

Demographics

40

Procedure

41

Measures

42

Pretest

46

Study Factor Analyses

46

Last-Stage Items

51

Stage-Now Items

54

Dependent-Variables Items

58