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Acknowledgments
Without my advisor, Art VanLear, this project never would have succeeded. Thank you, Art. Many thanks also to my mentors and teachers, especially Bruce Klopfenstein, Peter Shields, Martha Rogers, Ross Buck, and Susan Spiggle. Your patience, leadership, and just plain brilliant teaching, encouraged me to attain excellence.
Thank you to the Communication and Marketing departments at the University of Connecticut. I truly appreciate the faculty who allowed their students to participate in this study, especially Jeff Farrar, Kristine Nowak, and Ross Buck. Thank you very much, Christian Rauh, for your instrumental role in getting the Web survey up and running. Special thanks to Cambria Press and especially Toni Tan, who helped bring this book into existence. To quote Margaret Mead (2001), “Never doubt that a small, group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has.”