Web Site Public Relations:  How Corporations Build and Maintain Relationships Online
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Index

ARPAnet, 26–27

Baran, Paul. See packet switching

Berners-Lee, Tim, 4, 29

Bush, Vannevar. See memex

Cerf, Vincent. See TCP/IP

content analysis, 11, 41–43

electronic text, 32–36

element functions

command, 63–64, 144–145, 150

metacommunication, 64–66, 113–116, 118, 120–121, 148, 150

organizational, 65, 142–144, 150

symbolic, 64, 145, 148, 150

elements, 60, 62–63

engagement step, 69–70, 73, 146–147, 150, 158

Engelbart, Doug. See GUI (graphic user interface)

excellence theory, 43, 50

exit phase, 70, 76, 134, 148, 150

experience-centered approach, xxvii, 7–12

exploration phase, 68–70, 72–76, 103, 143, 146, 150

dialogic principles, 42–43

first impression phase, 67, 96–99, 141, 150

Fish, Stanley, 8–10

GUI (graphic user interface), 28

hypertext, 25, 32–37

Internet history. See World Wide Web history

Internet usage statistics, 12–16, 36–37

interpretive communities, 10, 151, 155–157

Kant, Immanuel, 58

Lanham, Richard, 32–35

Manovich, Lev, 60

memex, 25, 28

modules (includes modular view), 60–63

navigation, 29, 37–39, 60–61, 65–66, 68–69, 103–111

Nelson, Ted, 25

online activities. See Internet usage statistics