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Table of Contents
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List of Tables |
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Foreword |
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Preface |
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Executive Summary |
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Acknowledgments |
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Chapter 1: Introduction and Underlying Assumptions |
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The World Wide Web Versus the Internet |
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Project Focus |
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The Web Site Experience |
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Experience Versus Text |
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Implications of an Experience-Centered Perspective |
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Web Sites: Major Communication Force in Contemporary Western Society |
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How Many Online? |
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Online Activities |
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Project Goals |
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Criteria for a Theory of the Public Relations Web Site Experience |
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Projected Utility of a Theory of the Public Relations Web Site Experience |
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Project Overview |