Web Site Public Relations:  How Corporations Build and Maintain Relationships Online
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Research Questions

72

Chapter Summary

76

Chapter 4: Methods

79

Web Site Experience Analysis

81

Physical Setting

81

Procedures

82

Web Site Selection

83

Research Participants

85

Questionnaire Construction

87

Chapter Summary

89

Chapter 5: Results and Discussion

91

Data Analysis

91

Results

94

Research Question 1

95

Research Question 2

103

Research Question 3

106

Research Question 4

109

Research Question 5

111

Research Question 5a

112

Research Question 5b

117

Research Question 5c

122

Research Question 5d

126

Research Question 5e

129

Research Question 6

134

Research Question 7

136

Discussion

141

Phase One: First Impression

141

Phase Two: Exploration

143

Phase Three: Exit

148

Chapter Summary

149