|
|
This is a limited free preview of this book. Please buy full access.
The time dimension addresses the sequence of events a visitor goes through on a Web site, while the spatial dimension addresses where a visitor goes while on a Web site and by what routes.
Vorvoreanu’s framework and protocol will provide those concerned with the influence Web sites may be having on youth with the theoretic and procedural tools they need to approach the issue in new and, hopefully, fruitful ways. Alternatively, those concerned with how publics relate to a marketing Web site compared to their competitors’ marketing site will also have new tools to use. Even scholars and homeland security experts seeking to understand how terrorist Web sites build relationships with potential terrorists will have a new and more sophisticated tool for their work.
The advent of what has come to be called Web 2.0 makes Vorvoreanu’s work even more important than it would have been when older Web technologies dominated because Web 2.0 includes such things as user-powered content sites, and the like. A way to understand how visitors experience such Web sites is critical to learning how to harness their new potential.
This book, then, will be invaluable for teachers and practitioners who find old-fashioned sender or message-centered approaches to homepages wanting. Those who just want to better understand their own Internet experience may find this well-written book even more valuable, however, and a pleasure to read.
Carl Botan, PhD
Professor and Director PhD Program in Health and Strategic Communication George Mason University