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Table of Contents
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List of Figures |
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List of Tables |
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Foreword |
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Preface |
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Acknowledgments |
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Executive Summary |
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Introduction |
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Virtual Communities and Communication Dilemma |
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Chapter 1: Social Dimension of Interactive Media |
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The Current Status of Interactive Advertising Research |
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Medium-in-Interaction:A Sociological Turn |
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Bridging Interpersonal and Mass-Mediated Dimensions |
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Media Evolution and Changing Communication Environment |
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Network, Communication, and the Flow of Market Information |