Figure 1.1. Dyad-in-network.

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Figure 1.2. Mapping interactive advertising types.

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Figure 1.3. One-to-many communication model.

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Figure 1.4. Many-to-many communication model.

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Figure 1.5. Many-to-many communicationin mobile communication environment.

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Figure 1.6. Various patterns of diffusion.

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Figure 2.1. Sequential vs. simultaneousinformation exchange.

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Figure 2.2. Multiple-person dilemmas.

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Figure 2.3. Basic forms of exchange.

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Figure 2.4. Group vs. network-generalizedexchange structures.

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Figure 5.1. Longitudinal patterns of cooperativeinteraction (original).

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