Social Network Structures and the Internet: Collective Dynamics in Virtual Communities
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Chapter 2: Group Information Exchange and Communication Dilemma

35

Social Exchange and Diffusion of Information

38

Narrow Rationality and Social Dilemma

41

Communication Dilemmas in a Virtual Community

46

From Group to Network:A Structural Solution

51

Chapter 3: Hypotheses

59

The Effects of Structural Change

59

The Effects of Group Size

61

Social Value Orientation

63

Formation of Group Identity

65

Chapter 4: Methodology

71

Pretest I

72

Pretest II

73

Main Experiment

75

Experimental Procedures

76

Measurements

78

Chapter 5: Results

83

Chapter 6: Discussion

97

Chapter 7: Implications and Conclusion

103

Theoretical Implications

103

Limitations and Issues for Future Research

106

Managerial Implications

108

Conclusion

110