Table 3.1. Summary of hypotheses.

68

Table 4.1. Rank-order of product categories.

73

Table 4.2. Descriptive statistics of product categories.

75

Table 5.1. Correlation matrix.

84

Table 5.2. Multivariate and univariatesignificance test results.

85

Table 5.3. Adjusted means and standard errors.

87

Table 5.4. Repeated measures ANCOVA results.

89

Table 5.5. ANCOVA results.

95

Table A-1. Multivariate results of repeated measures analyses.

113

Table A-2. Means and standard errors(repeated measures analyses).

114