Teaching Spectatorship: Essays and Poems on Audience in Performance
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Teaching Spectatorship: Essays and Poems on Audience in Performan ...

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Essentially, “performative” is an adjective that describes someone or something as having the qualities of performance, that is, being active, presentational, embodied, and often fictive in nature. These qualities may be either viewed as positive or negative, depending on context. Kershaw’s position (2003) is that society itself has become performative, a world where we are all pushed into constant states of performance and spectatorship that are alienating, exhausting, and numbing, leading to a culture with a hugely rich and diversely interconnected surface, but little substance or authenticity. His conclusion that “spectatorial participation and agency are key to activism” (p. 606) conforms to my own, explored throughout these pages.

While chapters 2 and 3 focus on how performance theories, like those of Kershaw, clarify our understanding of audience, I need to examine here an important text by American performance theorist Jon McKenzie (2001). He paints a broad landscape of a performative society that forms a large part of the topical backdrop I am creating in this introductory chapter.

Perform or Else: From Discipline to Performance (McKenzie, 2001) is an audacious attempt “to rehearse a general theory of performance” (p. 4). To contextualize the impact his work has had on those studying performance, I begin my discussion of this text with reviews from three theatre and performance journals. Sayre (2003) writes,

McKenzie begins his book by identifying three kinds of performance at work in contemporary culture: organizational, technological, and cultural. A failure to perform results, respectively, in being fired, becoming obsolete, or being socially normalized…Each of these brands of performances faces a different ‘challenge’, a challenge of efficiency, effectiveness, or efficacy. The central argument of the book is that performance has replaced discipline (à la Foucault) as the paradigmatic formation of power and knowledge in the twentieth and twenty-first centuries. (p. 200)

A second reviewer echoes Sayre:

McKenzie argues that performance, a concept that always implies theory, is deeply woven into the discourses and practices of business, industry, management, engineering, and technology.