AC (auto calesa or baby bus)See also calesas; jeepneys, 224–231, 241, 252

accidents. See also danger

automobile, 71–76, 78, 80

caused by mechanical malfunctions, 59

census, surveys, and statistics on, 71, 78

chauffeurs causing, 75–76

and horses, 31, 78, 80

humorousSee also humor, 59, 144n188

women avoiding, 112–114

active producers, men as, 24

actor-network theory, 16–17

adaptive culture, 32

adopters. See automobiles, early adopters of

advantages

advertisements on motorcar cost, 100–101

of horse intelligence, 80, 157, 237

jeep, 186–187, 190–192, 195

motorcar, 30–31, 100–101, 108–109

warhorse, 154–159, 162–164

advertisements and advertising, generally, 3, 27, 50–53

advertisements, general automotive

budget for, 50–51

carriage legacy inSee also coachlike images, automobile, 52

in consumer magazines, 51–53, 144n171

advertisements, general automotive (continued )

Fisher Body, 24

by manufacturers, 3, 50–53, 66, 82–86, 98, 103, 109–110, 126–128

paradox in, 134

range of buyers in, 55–56, 126–128

on replacing the horse, 98–101, 107–109, 128–129

sedate tone in, 52–52, 64

themes of, 51–52, 98

women-focused, 110–128

advertisements, specific examples of automotive

as “cheaper than horses,”, 100–101

as circus attractions, 57–58

on driving as easy as handling horses, 101–106

focused on women, 110–116, 146n229

on price, performance, and gas mileage, 56, 108–109

showing coachlike images, 109–112

on teaching auto purchase, 98–99

Akrich, Madeline, 16, 19

alcohol, promoting driving while drinking, 66, 68

American Bantam Car Company and the bantams, 175–185

ammunitions and ammunition packs, 151, 165