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Unveiling the Unthinking Machines |
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Invading the Horse Industry |
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Moving from the Periphery to the Center of Society |
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Conjuring Interchangeability in Format a Cheaper Price |
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Establishing Interchangeability in Operation |
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Owning an Entire Stable of Horses in One Vehicle |
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Recognizing Women’s Patronage |
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Supplanting the Horse |
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Conclusion |
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Chapter 3: Case Two: “Breeding” the Jeep: The Conceptualization and Diffusion of the Iron Warhorse |
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General Overview |
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Warhorses and Cavalrymen: Interchangeability in Identity |
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Warhorses and Men of War: Interchangeability in Functional Specifications |
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The Horse on Trial: Pressures to Motorize |
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The “Breeding” of a Cavalry Car: Conceptual Origins |
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Technical Specifications: The Iron Horse in Conceptual Form |
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The Birth of the Warhorse |
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Feminine Origins of the Jeep |
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Displacement of the Horse |
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Warhorse in Action: The Jeep in World War II |
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Jeep Raid as Cavalry Raid |
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Jeep-Cavalry Formation |
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The All-American Wonder |
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The GI and the Jeep |
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Conclusion |