Social Movement to Address Climate Change: Local Steps for Global Action
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Chapter 1:  Step It Up in the Lone Star State: How Identity and Myth May Impact a Movement
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Chapter 1

Step It Up in
the Lone Star State

How Identity and Myth
May Impact a Movement

Andrea M. Feldpausch-Parker, Damon Hall,
Cristi Horton, Jodi Minion, Anna Munoz,
Israel Parker, and Tarla Rai Peterson

On April 12, 2007, thirty Step It Up events were scheduled for Texas, the second-largest state (both in terms of space and human population) in the United States. On April 14, only fourteen of the thirty took place. In this chapter, we explore three of the SIU events in Texas to discover how identity and myth may enable successful organizers of social movements to reach diverse audiences and motivate them to action. We also