| Chapter Introduction: | Introduction |
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Rather than video art being superseded by new technology, or exhausted, there would be a cognitive interchange between technologies which extended from the formative pressure of video art developments. For Rush, video in
Video art's origins, in the avant-garde tradition of film and art, had originally stemmed from disenchantment with traditional and institutionalised manners of working. Originally employed as a subversive tool for artists in the 1960s involved in the counterculture, the history and nature of video art is both unique and complex. Its uniqueness lies in the specific properties of the medium. For many artists, much of video's attractiveness stemmed from its ability to provide a cheaper alternative and a much less craft-dependent tool for moving image production than film, for instance. Video is a specific form of art that is distinguishable from other temporal forms used by artists. Unlike the cinema, contemporary video art would often involve sculptural aspects of presentation and apprehension. Video, when presented,