Prempro, 151, 193

Prentis, Henning, 109, 112–119

press agent, 2, 26, 29, 48–51, 57–64, 66, 70, 72, 91–92, 103, 128, 174

Printer’s Ink, 57

professional journalism, 17, 20–23, 55–56, 78–79, 155–156

attributes of, 155–156

propaganda

definition of, 23–27

and journalistic objectivity, 19, 28–33, 97–98, 100, 136

press acclimation to, 10, 14, 123, 130–131, 160

the helping hand of, 134, 136, 154, 158, 161

Propaganda (Edward Bernays’ book), 12, 89–97

propagandists, 8, 25, 50, 73, 77, 91, 98, 128, 133

public Broadcasting Service (PBS), 139, 141

publicists, 25, 48–50, 53, 60–62, 69, 78, 121, 129, 189

publicity, 2, 11, 25–26, 29, 32, 41, 43, 46–50, 54, 57–74, 79, 81, 90–91, 93–94, 99–100, 120–128, 144, 161, 172, 175

Publicity (Ivy Lee’s book), 49–50

Public Opinion (Walter Lippmann’s book), 11, 19, 23, 55, 97–98

public relations

and definition of, 23–27

evolution from the press agent, 51–54

the four stages of, 24, 26–7

Public Relations News, 134

Public Relations Practitioners, 3, 8, 25, 51, 103, 134, 189

Quill, the,, 6, 120, 124, 128, 189

Reuters, 152, 193

Rhame, Thomas, 137

Robb, Arthur, 122, 124, 129

Romney, Mitt, 143

Roosevelt, Franklin D., 104–105, 127, 131

and 1940 defense production speech, 117–118

administration of, 12, 102, 115, 119, 128

Roosevelt, Teddy, 39

Rosen, Jay, 156

Rosenstiel, Tom, 15–16

Rukeyser, Merryle, 130

Ryan, Karen, 148

Sandburg, Carl, 53

San Francisco Call, 64

San Francisco News,, 92–93

Scales, Robert, 137

Schudson, Michael, 3, 156, 179

“scientific” journalism, 23, 123

Simon, David, 20

Sloan, Alfred, 120

Society of Professional Journalists, the, 11, 79, 139, 145

Sokolsky, George, 101, 126, 188

space-grabbing, 57

Springfield (MA) Republican, 58

St. Louis Post-Dispatch, 78

Sullivan, Mark, 38–39

Sulzberger, Arthur, 124