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“The Net’s effect on our intellectual lives will not be measured simply by average IQ scores. What the Net does is shift the emphasis of our intelligence, away from what might be called a meditative or contemplative intelligence and more toward what might be called a utilitarian intelligence. The price of zipping among lots of bits of information is a loss of depth in our thinking.” —Nicholas Carr, writer and consultant whose work centers on information technology, author of the books The Big Switch, Does IT Matter?, and The Shallows: What the Internet is Doing to Our Brains

“My conclusion is that when the only information on a topic is a handful of essays or books, the best strategy is to read these works with total concentration. But when you have access to thousands of articles, blogs, videos, and people with expertise on the topic, a good strategy is to skim first to get an overview. Skimming and concentrating can and should coexist. I would also like to say that Carr has it mostly backwards when he says that Google is built on the principles of Taylorism [the institution of time-management and worker-activity standards in industrial settings]. Taylorism shifts responsibility from worker to management, institutes a standard method for each job, and selects workers with skills unique for a specific job. Google does the opposite, shifting responsibility from management to the worker, encouraging creativity in each job, and encouraging workers to shift among many different roles in their career…Carr is of course right that Google thrives on understanding data. But making sense of data (both for Google internally and for its users) is not like building the same artifact over and over on an assembly line; rather it requires creativity, a mix of broad and deep knowledge, and a host of connections to other people. That is what Google is trying to facilitate.” —Peter Norvig, engineering director, Google, former division chief of computational sciences at NASA

“Google will make us more informed. The smartest person in the world could well be behind a plow in China or India. Providing universal access to information will allow such people to realize their full potential, providing benefits to the entire world.” —Hal Varian, chief economist of Google and on the faculty at the University of California–Berkeley