Challenges and Opportunities: The Future of the Internet, Volume 4
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Challenges and Opportunities: The Future of the Internet, Volume ...

Chapter :  Scenario 1: The Internet and Evolution of Human Intelligence
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I see I’m wrong, and I appreciate finding that out before I open my mouth.” —Craig Newmark, founder and customer service representative, Craigslist, former software engineer and programmer at companies such as JustInTime Solutions, Bank of America and IBM
“Google is a data-access tool. Not all of that data is useful or correct. I suspect the amount of misleading data is increasing faster than the amount of correct data…The value of Google will depend on what the user brings to the game. The value of data is highly dependent on the quality of the question being asked. I seriously doubt latent intelligence levels will significantly change in a 10-year period. However, over a long period of time, I suspect access to ever-increasing amounts of non-vetted data will have an overall negative effect. Part of the problem here is not Google, but the fact that a collection of data will keep growing even though some of that data is no longer relevant. That is a general Internet problem that Google should address. I suspect Google will evolve into something else, something better.” —Robert Lunn, principal of FocalPoint Analytics and senior researcher for USC Annenberg School Center for the Digital Future, formerly director of surveys at J.D. Power and Associates

It is becoming more difficult to separate high-quality material from junk online, and this is at least in part due to commercial enterprises’ initiatives to gain attention, but users and Google could work to reverse the trend.

“Access to more information isn’t enough—the information needs to be correct, timely, and presented in a manner that enables the reader to learn from it. The current network is full of inaccurate, misleading, and biased information that often crowds out the valid information. People have not learned that ‘popular’ or ‘available’ information is not necessarily valid.” —Gene Spafford, professor of computer science and engineering, Purdue University, executive director, Purdue CERIAS, US Public Policy Council
“If we take ‘Google’ to mean the complex social, economic, and cultural phenomenon that is a massively interactive search-and-retrieval information system used by people and yet also using them to generate its data, I think Google will, at the very least,