Abercrombie & Fitch, xviii, 78

Agency Theory, 26

American Civil Liberties Union (ACLU), 46, 47, 85, 109, 110, 111

American Family Association (AFA), 8, 9

Arthur Andersen, 78

Behavioral intentions, 6, 27, 28, 31, 36, 40, 42, 43, 44, 46, 49, 60, 67, 71, 74, 76, 79, 80, 110

Boycott, 8

Cause related Marketing, 36, 37, 38

Constructs, 46, 59

Cronbach Alpha, 61

Cultural values, 35

Data Mining, 18

Data Warehousing, 18

Dichotomous Groups, 48

Dimensional Analysis of trust, 28

Dimensions of Trust, 28, 31, 66, 67, 76

Ability, 28, 29, 30, 32, 37, 38, 40, 44, 46, 61, 66, 67, 72, 73, 74, 76, 109

Benevolence, 28, 29, 30, 31, 32, 37, 38, 40, 44, 46, 61, 63, 66, 67, 71, 72, 73, 74, 76, 109

Integrity, 28, 29, 30, 32, 37, 38, 41, 44, 46, 53, 61, 66, 67, 72, 73, 74, 109

Distrust, 19, 21

Diverse Websites, 49

Donations, 37, 43

E-commerce, xvii, 2, 3, 5, 11, 12, 22, 27, 35, 40, 45, 52, 77, 82

Ethics, 78

Enron, 78

Factor Analysis

Exploratory Factor Analysis (EFA), 45, 46, 59

Confirmatory Factor Analysis (CFA), 59, 60

Four Ps of Marketing, xv, xvii, 2, 15, 22, 23, 24, 104

Fund Raising, 36, 43, 44

Funding, 43, 46

Generalizability, 42, 49, 50, 51, 56, 59, 75, 80, 81

Hypothesis, 14, 31, 34, 35, 36, 37, 52, 71, 72, 73

Identity Theft, 11, 16

Information Disclosure, 5, 6, 20, 21, 25, 27, 32, 33, 34, 35, 36, 40, 41, 45, 48, 49, 57, 58, 61, 66, 71, 72, 73, 74, 79, 80, 81, 110

Information Sensitivity, 5, 18, 21, 33

Information Sharing, 5, 12, 15, 16, 20, 29, 35, 63

Laws, 17, 18

Likert Scale, 13, 40, 41, 44, 46, 63

Lisrel, 44, 57, 109, 128

Logistic Regression, 20, 21, 33

Marketing, xv, xviii, xix, 2, 10, 15, 16, 22, 23, 36, 37, 76, 78, 79, 82

Mission, 40, 43, 46, 47, 52