Value Congruence and Trust Online: Their Impact on Privacy and Price Premiums By Joseph Cazier

Value Congruence and Trust Online: Their Impact on Privacy and Pr ...

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I hope you enjoy reading this book. It provides new insights for how businesses can prosper in the internet age, and provides some much needed perspective for corporate marketing strategies.

Robert D. St. Louis, Ph.D.

Chair, Department of Information Systems

Arizona State University