Non-Governmental Organization (NGO), 77

Non-Profit, 43, 51

Organizational Values, 10

Overall trust, xvii, 14, 21, 29, 30, 31, 32, 38, 46, 61, 72, 78

Paper-Based Survey, 52, 53, 54

Personal values, 10, 35, 42

Pilot Study, 31, 46, 47, 49, 51, 85, 89, 93, 109, 110

Planned Parenthood, 47, 56, 67, 68, 73, 74, 75, 76, 80, 89, 97, 111

Price Determinants, 22

Price Dispersion, 22, 34

Price Premiums, xvi, xvii, 12, 22, 23, 25, 34, 35, 36, 37, 41, 44, 49, 57, 61, 63, 66, 67, 71, 74, 75, 76, 81, 82, 110

Privacy, xvi, 1, 4, 5, 6, 7, 15, 17, 18, 19, 20, 27, 32, 35, 42, 46, 82

Procedural fairness, 33

Pro-Choice, xviii, 47, 48, 49, 51

Pro-Life, xviii, 47, 48, 49, 51

Reachout for Life, 47, 101

Reciprocity, 33, 35

Risk, 11, 18, 20, 33

Scale Validation, 57

Self-Interest, 25, 35

Shared Values, 5, 8, 27, 30, 37, 109

Social Exchange Theory, 32, 33

Stewardship Theory, xvii, 25, 26, 27, 35, 79

Structural Equation Modeling (SEM), xviii, 4, 9, 15, 22, 33, 39, 40, 44, 45, 49, 55, 56, 63, 64, 65, 68, 69, 70, 71, 78

Survey, 6, 13, 35, 39, 40, 42, 43, 44, 46, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 59, 66, 73, 85, 89, 93, 97, 101, 105, 109

Technology Acceptance Model (TAM), 35, 45

The Body Shop, 8, 52, 56, 57, 58, 63, 64, 70, 71, 74, 75, 76, 80, 105, 112

Trust, xv, xvi, xvii, 1, 2, 3, 4, 5, 6, 7, 8, 10, 11, 12, 13, 14, 16, 19, 20, 21, 23, 25, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 40, 41, 43, 44, 45, 46, 47, 48, 49, 59, 61, 63, 66, 67, 71, 72, 73, 74, 75, 76, 77, 78, 79, 81, 82, 109, 110

Trust Production, 25, 27, 76, 79

Types of Trust

Affect-based trust, xvii, 4, 28, 29, 31

Cognition-based trust, 28, 29

based trust, 27, 76

Institution-based trust, 27, 30, 74

Process-based trust, 27

Validity, 29, 43, 49, 54, 55, 60

Value Congruence, xv, xvi, xvii, xviii, 2, 3, 4, 5, 6, 7, 9, 10, 12, 13, 14, 20, 21, 23, 25, 29, 30, 31, 32, 33, 35, 36, 37, 38, 40, 43, 45, 46, 47, 48, 49, 51, 52, 56, 61, 63, 64, 66, 67, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 109, 110

Value Incongruence, 40, 80

Value Negative Organization, 14, 31

Value Positive Organization, 14, 31

Value Similarity, 10

Value stance, 35, 80

Voluntary Information Exchange, 32

Voluntary Information Disclosure, xvii, 5, 6, 20, 21, 25, 27, 32, 33, 34, 35, 36, 40, 41, 44, 45, 48, 49, 57, 58, 61, 66, 67, 71, 72, 73, 74, 79, 80, 81, 110

Wal-Mart, 8

Web-Based Survey, 52, 54

WorldCom, 78