Value Congruence and Trust Online: Their Impact on Privacy and Price Premiums
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Value Congruence and Trust Online: Their Impact on Privacy and Pr ...

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Wilson, S. G., Abel, I. (2002). So you want to get involved in e-commerce. Industrial Marketing Management 31(2), 2002, 85-94.
Zucker, L. G. (1986). Production of trust: Institutional sources of economic structure, 1840-1920. Research in Organization Behavior, Vol. 8, 1986, 53-111.