Value Congruence and Trust Online: Their Impact on Privacy and Price Premiums
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Scale Validation

57

Cronbach Alpha

61

Descriptive Statistics

63

SEM Model Results

64

Findings

71

Chapter 6 - Conclusions

75

Practical Implications

76

Contribution

79

Limitations and Future Research

80

Concluding Comments

81

Acknowledgements

83

Appendix A: Pilot Study—ACLU Survey

85

Appendix B: Pilot Study—Planned Parenthood Survey

89

Appendix C: Pilot Study—Reachout For Life Survey

93

Appendix D: Final Planned Parenthood Survey

97

Appendix E: Final Reach Out For Life Survey

101