Table 1. Value Combinations

10

Table 2. Value Congruence Questions

13

Table 3. Prior Trust Questions

13

Table 4. Variable Definitions

40

Table 5. Dichotomous vs. Diverse Website Analysis

50

Table 6. Web vs. Paper Based Survey Analysis

53

Table 7. Rotated Factor Matrix for Data Reduction

57

Table 8. Rotated Factor Matrix for All Data on Trust and Congruence

58

Table 9. Confirmatory Factor Analysis Measurement Model

60

Table 10. Cronbach Alpha on All Data

61

Table 11. Descriptive Statistics

64

Table 12. Hypothesis Results Summary

72

Table 13. Fit Indices for Model on First Pilot Study

109

Table 14. ACLU Pilot Covariance Matrix

111