The Online Customer: New Data Mining and Marketing Approaches By Yinghui Yang

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Foreword

Preface

Acknowledgements

List of Tables

List of Figures

Part I. Introduction

Part II. Segmenting Customer Transactions Using a Pattern-Based Clustering Approach

2.1 Introduction

2.2 Pattern-Based Clustering of Web Transactions

2.2.1 Features of Web Transactions

2.2.2 Objective Function for Pattern-Based Clustering

2.3 The Clustering Algorithm

2.4 Segmentation-Based Modeling

2.5 Experiments

Table of Contents