Association Rule, xxiii, 19, 44

Behavioral Pattern, xiv, xxiii, xxvi, 5, 11, 12, 13, 14, 15, 17, 22, 36, 39, 49

Cluster Analysis, xxii, 41

Contrast Set, xxii, 5, 73, 74, 82, 96

Customer Transaction, xiv, xxiii, xxv, xxvi, 5, 7, 11, 12, 13, 44, 82

Distance Measure, xxiii, 42

Finite Mixture Model, xxii, 41

Fraud Detection, xxv, 48

Free Shipping Threshold, xxvii, 55, 56, 57, 62, 65, 67, 69, 72, 77, 83

Gated Expert, xxiv, 47

GHIC (Greedy Hierarchical Itemset-based Clustering), xxvi, 13, 19, 20, 25, 26, 27

GLIMMIX (Generalized Mixture Regression Model), xxvi, 13, 25, 93

Heterogeneity, xviii, xix, xxiii, 10

Hierarchical Clustering, xxii, 16, 39, 45

Homogeneity, xxiii

Internet Marketing, xiv

Internet Shopping Behavior, xiv, xxii, 5, 6, 53

Itemset, xxiii, xxvi, 11, 13, 17

k-Means, xvii, 25, 34

Lift Chart, 26

Market Segmentation, xxii, 3, 10, 25, 41, 47, 81

Mixture Regression Model, xxiv, 25, 47, 93

Model-Based Clustering, xxii, 39, 42

Neural Networks, xxii, 39

Optimal Purchase Quantity, xxvii, 55

Pattern-Based Clustering, xxiii, , 6, 9, 14

Pattern Representation, xxiii, 12, 33, 84

Personalization, xxv, 3, 10, 48

Predictive Models, xxvi, 5, 13, 24, 47, 82

Price Dispersion, 72, 75

Profiling, xxv, 48

Purchase Behavior, 54

Rational Shopper, 55, 71, 76, 82

RFM, xxvi, 13, 25

Segmentation-Based Modeling, xxiii, 14, 21, 46

Segmentation Bases, xxii, 41

Sequential Patterns, xxiii

Sessions, 32, 39

Shipping Fee, 54

Shipping Schedule, xxvii, 54, 76, 83

Signature Discovery, xxv, 48

Web Transactions, xxvi, 12

Web Browsing Data, 14