The Online Customer:  New Data Mining and Marketing Approaches
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3.2.1 Purchase Quantity and Cost for Different Shipping Schedules

55

3.2.2 Relationship between Shipping Threshold (T) and Price (p)

67

3.2.3 Comparisons

71

3.2.4 Hypotheses

72

3.3 Empirical Analysis and Hypothesis Testing

72

3.3.1 Data Description

72

3.3.2 Hypothesis Testing: Average Quantity and Quantity Variance

73

3.3.3 Hypothesis Testing: Threshold Level and Purchase Quantity

74

3.3.4 Hypothesis Testing: Threshold and Price Dispersion

75

3.4 Literature Review

75

3.5 Conclusion: Contributions, Limitations and Future Work

76

Part IV. Conclusion

79

4.1 Contributions

83

4.2 Limitations and Future Work

83