Foreword

xiii

Preface

xvii

Acknowledgements

xxix

List of Tables

xi

List of Figures

xii

Part I. Introduction

1

Part II. Segmenting Customer Transactions Using a Pattern-Based Clustering Approach

7

2.1 Introduction

9

2.2 Pattern-Based Clustering of Web Transactions

14

2.2.1 Features of Web Transactions

14

2.2.2 Objective Function for Pattern-Based Clustering

16

2.3 The Clustering Algorithm

19

2.4 Segmentation-Based Modeling

21

2.5 Experiments

22