The Online Customer:  New Data Mining and Marketing Approaches
Powered By Xquantum

The Online Customer: New Data Mining and Marketing Approaches By ...

Read
image Next

This is a limited free preview of this book. Please buy full access.


Name Index

Adomavicius, G., 48

Aggarwal, C. C., 43

Agrawal, J., 48

Agrawal, R., 4, 12, 14, 16, 43

Allenby, G. M., 10, 47

Ansari, A., 3,

Avriel, M., 60

Bay, S. D., 74

Beil, F., 45, 46

Bell, D. R., 10

Böhning, D., 41

Bolton, R. J., 48

Borrero, M. S., 48

Brijs, T., 3, 4

Chan, P., 48

Chauchat, J.-H., 3

Chiang, W. K., 3

Chintagunta, P. K., 48

Cooke, A. D. J., 3

Cortes, C., 48

Cox, B., 54

Cron, W. L., 47

Danaher, P. J., 10

Delhagen, K., 54

DeSarbo, W. S., 47, 48, 93

Dillon, W. R., 48

Ericsson, R., 9

Etzioni, O., 46

Fawcett, T., 10, 48

Fraley, C., 4, 10, 42

Franco, M. D., 54

Frank, R. E., 41

Friedman, J. H., 46

Ghosh, J., 10

Goldberg, D., 3

Gordon, A. D., 41

Gupta, S., 48

Han, E., 44

Hand, D. J., 48

Hartigan, J. A., 4, 10, 25, 34

Hess, J. D., 76

Hofstede, F. T., 10

Imai, H., 46

Iri, M., 46

Jagadish, 43

Jiang, D., xviii

Jung, H., 54

Kamakura, W. A., 3, 10, 47, 48

Karypis, G., 44, 45

Kleinberg, J., 3

Kumar, A., 48

Lattin, J. M., 10

Lim, K. S., 46

Linden, G., 9

Manchanda, P., 3, 4

Mani, D. R., 3

McDougall, D., 3

Miller, P., 54

Morwitz, V. G., 76

Pazzani, M. J., 74

Pei, J., 43

Pijls, W., 3

Provost, F., 10, 48

Raftery, A. E., 4, 10, 42

Riedl, J., 10