2.5.1 Experiment I: Building Segmentation-Based Predictive Models for Online Retailers

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2.5.2 Experiment II: Evaluating GHIC on User-Centric Web Browsing Sessions

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2.5.2.1 Experiment setup

26

2.5.2.2 Results

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2.6 Literature Review

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2.6.1 Market Segmentation

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2.6.2 Pattern-Based Clustering

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2.6.3 Item/Itemset/Rule-Based Clustering

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2.6.4 Segmentation-Based Modeling

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2.6.5 Profiling and Signature Discovery

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2.7 Conclusion: Contributions, Limitations and Future Work

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Part III. Free Shipping Promotions and Internet Shopping Behavior: Theory and Evidence

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3.1 Introduction

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3.2 The Model

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