Copyright 2007 Yongkuk Chung
All rights reserved
Printed in the United States of America
Chung, Yongkuk
Processing Web ads : the effects of animation and arousing content / Yongkuk Chung.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-1-934043-24-0 (alk. paper)
1. Internet advertising.
2. Internet marketing.
3. World Wide Web.
4. Brand name products. I. Title.
HF6146.I58C48 2007 659.14_4_dc22
2007013385
All rights reserved
Printed in the United States of America
No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@ cambriapress.com, or mailed to Permissions, Cambria Press, PO Box 350, Youngstown, New York 14174-0350.
Library of Congress Cataloging-in-Publication DataChung, Yongkuk
Processing Web ads : the effects of animation and arousing content / Yongkuk Chung.
p. cm.
Includes bibliographical references and index.
ISBN-13: 978-1-934043-24-0 (alk. paper)
1. Internet advertising.
2. Internet marketing.
3. World Wide Web.
4. Brand name products. I. Title.
HF6146.I58C48 2007 659.14_4_dc22
2007013385