Processing Web Ads:  The Effects of Animation and Arousing Content
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Name Index

Baseheart, J. R., 15

Basil, M. D., 8, 15

Bayles, M. E., 30

Belch, G. E., 43

Belch, M. A., 43

Benway, J. P., 2

Bolls, P. D., 13, 16, 35

Borse, J., 6, 13, 15, 19, 21–23, 29, 32, 33, 39, 89

Bradley, M. M., 6, 13, 16, 17, 36, 38, 39, 48, 92

Bradley, S. D., 13

Buchman, J., 22

Bucy, E., 4

Bukovac, J. L., 8, 19, 30, 33

Burke, M. K., 4, 9, 19, 30

Cacioppo, J. T., 10

Cai, X., 15

Chung, Y., 13, 16, 22, 39

Codispoti, M., 36, 37, 90

Cook, E. W., 36, 38, 57, 60, 61, 99

Cropper, A. G., 4

Cuthbert, B. N., 24, 36

David, P., 6

Dawson, M. E., 25, 61

Detenber, B. H., 20, 24–27, 91

Dhillon, K., 15

Diao, F., 19, 30, 31, 33, 88

Dong, Q., 15

Donthu, N., 19

Edell, J. A., 5, 91

Evans, S. J. W., 4

Everett, M. W., 15

Faber, R. J., 1

Filion, D. L., 25

Fletcher, J. E., 54

Fox, J. R., 15, 18

Francies, R., 15

Franconeri, S. L., 24

Friestad, M., 16

Gantz, W., 15

Gazzaniga, M. S., 24

Geiger, S., 13

Goodwin, N. C., 4

Gorman, N., 4

Grabe, M. E., 4, 16, 40

Graham, F. K., 53

Greenwald, M. K., 6, 36, 40, 54, 92

Gupta, R., 5

Hamm, A. O., 6

Heckler, S. E., 43

Heo, N., 19, 27, 30, 33

Hershberger, E. K., 19

Hocutt, M. A., 5

Hong, W. Y., 9, 30

Hopkins, R., 54

Hornof, A. J., 4, 9

Ivry, R. B., 24

Jackson, S., 43

Jarvis, B. G., 54, 56

Kalyanaraman, S., 19, 34, 90

Kawahara, K., 13

Kim, D., 5

Kim, E. Y., 91

Kim, K., 19