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Cardiac Orienting to Arousing Pictures (Hypotheses 6a and b) |
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The Effects of Animation and Arousing Pictures on Electrodermal Orienting |
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Electrodermal Orienting to Nonanimated and Animated Banner Ads (Hypotheses 2a and b) |
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Electrodermal Orienting to Arousing Pictures (Hypotheses 7a and b) |
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A note on ORs |
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The Effects of Animation and Arousing Pictures on Physiological Arousal |
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The Effects of Animation on Physiological Arousal (Hypothesis 3) |
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Physiological Arousal Due to Positively Arousing Pictures (Hypothesis 8) |
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Encoding and Storage of Ad Elements |
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Encoding of Animated Elements (Hypothesis 4) |
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Encoding of Arousing Pictures (Hypothesis 9) |
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Encoding of Nonanimated Elements (Research Question 1) |
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Encoding of Nonpictorial Information (Research Question 3) |
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Storage of Animated Elements (Hypothesis 5) |
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Storage of Arousing Pictures (Hypothesis 10) |
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Storage of Nonanimated Elements (Research Question 2) |
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Storage of Nonpictorial Information (Research Question 4) |
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Chapter 5: Discussion |
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Orienting |
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Arousal |