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Encoding of Animated Elements |
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Encoding of Nonanimated Elements |
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Storage of Animated Elements |
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Storage of Nonanimated Elements |
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The Effects of Arousing Content on Orienting, Arousal, Encoding, and Storage |
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Orienting to Arousing Content |
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Physiological Arousal Due to Arousing Content |
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Encoding of Arousing Pictures |
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Storage of Arousing Pictures |
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Encoding and Storage of Nonpictorial Elements |
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Chapter 3: Method |
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Design |
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Stimulus Materials |
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Dependent Variables |
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Orienting Response |
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Physiological Arousal |
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Encoding |
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Storage |
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Apparatus |
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Participants |
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Procedure |
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Data Editing and Reduction |
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Chapter 4: Results |
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The Effects of Animation and Arousing Pictures on Orienting |
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Cardiac Orienting to Nonanimated and Animated Banner Ads (Hypotheses 1a and b) |