Chapter 1: | Introduction |
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Kimbrell described the profit man as one who is isolated and alienated because he is focused only on the sale. The profit man is also isolated from other men because they are potential competitors over whom he must triumph in order to earn a living. The striving for a profit causes the profit man to be isolated from the rest of humanity because collectively it is studied and viewed as a sales target. Furthermore, the profit man is isolated from his product because product morality, value, and worth are subsumed under the overarching need to make a profit. Self-interest, therefore, is the chief characteristic of the masculine mystique for which the profit man lives. One of the tragic victims of the profit man archetype is fatherhood. As industrialization has progressed, men have been systematically removed from the home for longer and longer hours to work removed from his family and from fathering his children. Choosing between fatherhood and making a living to support one’s family creates a dilemma for men.