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Chapter 3: Public Relations, Propaganda, and Persuasion Theory |
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Explicating the Relationship Among Public Relations, Propaganda,and Persuasion |
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Relevant Persuasion Theory andTheoretical Underpinnings of IPA Propaganda Devices |
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Summary |
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Chapter 4: Method |
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Quantitative Method |
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Qualitative Method |
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Narrative Analysis and “Data Rich” Web Sites |
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Narrative Analysis Criteria |
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Chapter 5: Quantitative Content Analysis Results |
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Web Site Frequencies: Dialogic Functionality |
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Dialogic Function by Communication WithWeb Sponsors |
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Intended Purpose in Establishing anEnglish-Language Web Site |
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Intended Audience for the Site andExpected Site Visitors |
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Perceived Success of Site |
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Web Site Frequencies: Propaganda (Neutral)and Impropaganda |
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Hypotheses Testing |
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Quantitative Content Analysis Summary |
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Chapter 6: Narrative Analysis Results |
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Describing the Typical homepage |
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Summary of a “Typical” homepage |
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Narrative Analysis Criteria |
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Country Overview: The Philippines |