Liquid web sites (passim), 77, 143, 171, 181, 182, 184, 185, 204, 216

Lorenzo, Jr. L. P., 131

Low context cultures, 16

Lukashenko, A., 61, 93

Macapagal, D., 62, 98, 112, 116–119, 128, 133, 186

Macapagal-Arroyo, G., 62, 98, 112, 116, 128, 133

Malacanang Palace, 112

Mead, G. H., 73

Mesic, S., 61, 76, 111

Mirrored reality, 10

Mission statements, 79,, 125

Mixed homepages, 111

Model of Effective Public Relations Incorporating Propaganda Devices, 46, 220

Moore, M., 187

Moro Islamic Liberation Front (MILF), 116

Mozers, M., 136

Mozilla, 64, 237

Mswati III, 63, 76, 204

Mubarak, H., 61, 76

Multi-cultural public relations, 36

Multinational corporations (MNCs), 30, 31, 33

Name calling propaganda device, 93

Narratives, 68–70, 168, 181, 183, 184, 194, 219, 228

Narrative paradigm, 73

Nazarbayev, Nursultan Abishevich, 2, 61, 76, 98, 204

Netscape, Explorer, 64, 237

Newprop, 40, 46, 221

NGOs, 15, 151, 212

Nielsen Norman Group, 25

North Atlantic Treaty Organization (NATO), 136, 143, 184, 188, 189

Obasanjo, Olusegun, xvi, 3, 62, 76, 96, 97, 150–155, 158, 162–167, 182–184, 190, 195

Office of Management and Budget, 27

Oldprop, 40, 45, 46, 51, 221

Openness (of a Web site), 23, 40, 53, 58, 83, 100, 105, 147

Pan Europeanism, 10

Paronomasia, 129, 130–132, 135, 183, 187

Perloff, 42, 48, 49

Personal influence model, 16

Persuasion (passim), 6, 7, 13, 36, 37, 39–53, 74, 193, 215, 219, 220

PGMA (President Gloria Macapagal-Arroyo), 123, 128, 129, 134

Piotrowska, B., 88

Pitt, B., 187

Plain folks propaganda device, 156

Political freedom (passim), 51, 52, 60, 72, 100–103, 105–107, 216, 217, 220

Polycentric models, 33

President as synecdoche, 126, 127

President aware, 134, 135

Presidential narrative, 123, 125, 127, 183

Presidential Web sites, 7, 39, 40, 45, 57, 70, 71, 73, 156, 237

Press agentry/publicity, 19

Press releases, 119, 138, 179

Propaganda(passim), 6, 7, 13–15, 21, 27, 28–30, 36, 37

Propaganda (neutral) (passim), 44, 51, 52, 59, 72, 77, 88–91, 93, 94, 96