Lang, P. J., 106, 122

Late Selection, 44, 48, 50

Leavitt, C., 21, 26–28, 45, 65, 66, 92, 132, 134, 139, 143

Lee, A. Y., 31, 33

Lee, Y. H., 26

Lessig, V. P., 23

Lewin, K., 19

Lewis, J. L., 47

Li, H., 16, 135

Lord, K. R., 10, 16, 20, 70

Lord, K. R., 10, 20

Low, G. S., 15

Lutz, R. J., 25, 30, 36, 37, 58, 107

Lynch, J. G., Jr., 31

MacInnis, D. J., xxv, 16, 20, 43, 55, 56, 65, 66, 75, 139

Mackay, D. G., 47

MacKenzie, S. B., 25, 36, 107

Maddox, L. M., 9

Maheswaran, D., 19, 23

Mandler, G., 58, 62

Marcel, A. J., 42, 133

Mason, C., 26

Medium Knowledge, 23

Mehrabian, A., 35, 74, 106, 107, 119, 121, 122

Mehta, D., 9

Meyerowitz, B. E., 19

Meyers-Levy, J., 19

Miniard, P. W., 16

Mitchell, A. A., 36, 37

Mittal, B., 20

Moore, T. E., 42

Moorman, C., 16, 20

Moreland, R. L., 138

Morray, N., 45, 46, 71

Morris, J. D., 122

Motivation, 20–22, 56, 65–67, 110

Muehling, D. D., 21

Nakamura, Y., 58

Nasby, W., 35

Nedungadi, P., 75

Nedungadi, P., 75, 76

Neeley, J. H., 49

Noise, 26, 45

Norman, D. A., 1, 48

Novak, T. P., 8, 23, 24

Nunnally, J. C., 84, 121

Obermiller, C., 73

Olson, J. C., 21, 36, 37, 132

Papatla, P., 9

Park, C. W., 20, 23, 30, 70

Parkinson, T. L., 108

Pavlou, P. A., 13

Payne, J. W., 18

Perceptual Fluency, xxv–xxvi, 55, 58, 62–64, 73, 77, 138

Percy, L., 17, 27

Peterson, R. A., 30, 121

Petty, R. E., 12, 21, 66

Pham, M. T., 27

Phillips, L. W., 81

Pitts, G. S., 133

Posner, M. I., 48, 49, 59

Preattention, xvi, xix, 13, 26–29, 39, 43–45, 53, 132, 143

Preattentive Processing, xv, xvi, xix–xxi, xxiv–xxvii, 2–5, 10, 11, 28, 29, 41–80, 86, 88, 91–98