|
|
Copyright 2007 Chan Yun Yoo
All rights reserved
Printed in the United States of America
Yoo, Chan Yun
Preattentive Processing of Web Advertising / Yoo, Chan Yun
p. cm.
Includes bibliographical references and index.
ISBN 978-1-934043-63-9 (alk. paper)
1. Internet advertising—Psychological aspects.
2. Marketing—Psychological aspects.
3. Consumer behavior. I. Title.
HF6146.I58Y66 2007
659.14’4—dc22
All rights reserved
Printed in the United States of America
No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@cambriapress.com, or mailed to Permissions, Cambria Press, PO Box 350, Youngstown, New York 14174-0350.
Library of Congress Cataloging-in-Publication DataYoo, Chan Yun
Preattentive Processing of Web Advertising / Yoo, Chan Yun
p. cm.
Includes bibliographical references and index.
ISBN 978-1-934043-63-9 (alk. paper)
1. Internet advertising—Psychological aspects.
2. Marketing—Psychological aspects.
3. Consumer behavior. I. Title.
HF6146.I58Y66 2007
659.14’4—dc22
2007018343