Preattentive Processing (cont’d), 101, 104, 106, 109–120, 123, 125, 127–144

Process Dissociation Procedure (PDP), xxvi, 103–105, 137

Product Involvement, xxvi, 12, 65–68, 86, 87, 99, 112, 113, 115, 116, 128, 129, 131–134

Product Knowledge, 23

Prominence, xvi, xxvi, 15, 16, 69, 77, 83, 112, 113, 116, 117

Puto, C. P., 17

Putrevu, S., 10, 20

Ray, M. L., 26, 34

Recall, xvi, xxv, xxvi, 16, 26, 31, 32, 35, 55–57, 67, 91–94, 99, 101, 109, 111–114, 143

Recognition, xxv, 2, 29, 32, 49, 55–57, 68, 74, 91, 93, 94, 99, 101, 110–116, 133, 138

Reilly, M., 108

Resource Theory, 44, 49

Richardson-Klavehn, A., 33

Richins, M. L., 131, 132

Rifon, N. J., 39

Rodgers, S., 12, 13, 38

Roediger, H. L., III., 33, 142

Rossiter, J. R., 11, 12, 17, 23, 27

Rothschild, M. L., 131

Russell, J. A., 35, 106, 107, 119, 121, 122

Santana, J. D. M., 39

Schacter, D. L., 32, 33, 55, 102

Schneider, W., 48

Schumann, D., 21

Schwarz, N., 59

Schweizer, K., xxiv, 2, 28, 29, 56

Seamon, J. G., 133

Semantic Analysis, xxv, xxvi, 46, 47, 56, 59, 62–64, 70–73

Shalker, T., 35, 59

Shamdasani, P. N., 25

Shapiro, S., xxiv, xxv, 3, 28, 43, 52–56, 59, 62–64, 67, 70, 75, 77, 80, 103, 111, 134, 136

Shepherd, K., 19

Shiffrin, R. M., 48

Shimp, T. A., 37

Shiv, B., 18, 19

Shocker, A., 75

Situational Involvement, 21, 131–133, 143

Smith, G. E., 19

Snyder, C. R. R., 38, 49, 59

Stanaland, A. J. S., 25

Stangor, C., 25

Stark, H. A., 34

Steffen, V. J., 19

Sternberg, L., 19

Sterne, J., 1

Sternthal, B., 23

Sternthal, B., 23, 36

Stevenson, J. S., 13

Stewart, D. W., 13, 16

Stout, P. A., 9, 10, 57, 132, 140

Sujan, M., 35

Sutherland, C. A. J., 122

Sutherland, M., 31, 122

Szegda, M., 35

Tan, J., 25

Teegarden, L. A., 19